This is a new feature in our lives, this pre-content advertisement. Everything I want to see or hear on YouTube, Vimeo, etc, comes spring-loaded with a product placement. Frequently there is the courtesy of an opt-out click: I can skip it and go right to the video. Nowadays, however, the "skip this ad" box is increasingly missing, and there's no choice but to wait through thirty seconds of being treated like an infant as the commercial for (chose at least one)Food, Cars, Vodka or Phones, throws its hook into the waters of your psyche.
I want to see how ubiquitous this practice has become. I continue waiting for the cannibal chef video.
THEN I get the details of the chef/murderer/cannibal. I close the page after about eight seconds.
Your content will resume in thirty seconds.